With Demandware ecommerce, they're spending more time leading with merchandising and marketing. They're in complete control over their site, making changes and launching new storefronts whenever they like. They're spending more time developing their own proprietary innovations (versus building commodity functionality). They receive new software upgrades from Demandware continuously. And they never-ever-worry about site uptime, availability and security.
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It all started with a series of observations: eCommerce merchandising and marketing innovation is what generates the revenue, yet most operations are spending 80% of their budgets simply maintaining current infrastructure. The pace of ecommerce accelerates daily, yet most operations are scrambling to stand still. Merchandisers and marketers are supremely frustrated, spending more time chasing outsourced providers and internal IT organizations, than actually merchandising and marketing their own businesses. There had to be a better way.
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