Wilton Brands Safe Harbor Policy
Safe Harbor Privacy Principles
Wilton's practices regarding the collection, storage, transfer, use and other processing of Personal Information comply with the Safe Harbor principles of notice, choice, onward transfer, access, security, data integrity, and enforcement and oversight.
Purpose of Collection and Use of Personal Information
Wilton collects Personal Information through the Site. We process Personal Information about our customers to (i) process transactions they request, (ii) improve the Site, customers' shopping experience and quality of service, (iii) send communications about our products, services and promotions, (iv) enable our service providers to perform certain activities on our behalf, and (v) comply with our legal obligations, policies and procedures and for internal administrative and analytics purposes.
Customers located in the EEA and Switzerland may direct us not to disclose their Personal Information to third parties (other than our service providers). We do not use Personal Information for purposes incompatible with the purposes for which we originally collected the information without notifying the relevant individuals of such uses and offering an opportunity to opt out.
Onward Transfer of Personal Information
We may share Personal Information with service providers we have retained to perform services on our behalf. We require service providers to whom we disclose Personal Information and who are not subject to laws based on the European Union Data Protection Directive to contractually agree to provide at least the same level of protection for Personal Information as is required by the relevant Safe Harbor principles.
Access to Personal Information
Wilton provides customers with reasonable access to the Personal Information maintained about them. We also provide a reasonable opportunity, as required by applicable law, to correct, amend or delete that information where it is inaccurate. We may limit or deny access to Personal Information where providing such access is unreasonably burdensome or expensive under the circumstances or as otherwise permitted by the Safe Harbor principles. To obtain access to Personal Information, customers may contact Wilton as specified in the "How to Contact Us" section of this Safe Harbor Policy.
Wilton maintains reasonable administrative, technical and physical safeguards to protect Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction.
Wilton takes reasonable steps to ensure that Personal Information that we collect is relevant for the purposes for which it is to be used and that the information is accurate, complete and current. We depend on our customers to update and correct their Personal Information whenever necessary.
Enforcement and Oversight
Wilton has established procedures for periodically verifying implementation of and compliance with the Safe Harbor principles. We conduct an annual self-assessment of our practices with respect to Personal Information to verify that representations we make about our Personal Information privacy practices are true and that related privacy policies have been implemented as represented.
Customers may file a complaint with Wilton in connection with the processing of their Personal Information under the Safe Harbor principles. We will take steps to remedy any issues arising out of a failure to comply with the Safe Harbor principles. Please contact us as specified below to address any complaints regarding our Personal Information practices. For complaints that cannot be resolved between Wilton and the complainant, Wilton has agreed to participate in the dispute resolution procedures of the American Arbitration Association pursuant to the Safe Harbor Principles.
How to Contact Us
Writing to: Wilton Brands LLC
Attention: Chief Information Officer
2240 West 75th Street
Woodridge, IL 60517
Last modified on September 20, 2013